South Africa's Sho Madjozi Shares on Staying Unique in Global Industry
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Multi-award winning South African artist Sho Madjozi recently spoke with VOA's Heather Maxwell at the annual African Conference for Collaborations, Exchange and Showcases, ACCES, in Dar es Salaam, Tanzania. The singer, who was the spotlight of the keynote address, shared tips for success on how to create a unique sound from Africa that attracts global audiences and markets.