E-Commerce Giant Expands Nigeria's Marketplace

Jumia Nigeria, or Jumia, a pan-African e-commerce giant, is making its move into rural markets where the online business is under utilized. Jumia is expanding beyond its initial stronghold in the Nigerian capital, Abuja, and Lagos. For more, VOA’s Paul Ndiho spoke to Massimiliano Spalazzi, chief executive officer of Jumia Nigeria, on its expansion.