The former president enters the contest emboldened by his record-setting performance in last week's Iowa caucuses. But New Hampshire has a more moderate political tradition and primary rules that allow unaffiliated voters to participate in the race. Trump-backed MAGA candidates have struggled here in recent years.
Nikki Haley is hoping to capitalize on those vulnerabilities. The former U.N. ambassador is the only candidate left in the GOP primary aiming to defeat Trump outright. After a disappointing finish in Iowa, Florida Gov. Ron DeSantis ended his campaign on Sunday, January 21 and announced his support for Trump.
FILE - Republican presidential hopeful and former UN Ambassador Nikki Haley poses with kids for pictures at the Holy Grail, a restaurant and pub in Epping, New Hampshire on January 21, 2024.
A Haley victory would usher in a more competitive phase of a primary that Trump has so far dominated. A Trump win, however, could create a sense of inevitability around the prospect that he could become the GOP nominee for the third consecutive time.
Don’t forget that Democrats have a primary, too. President Joe Biden is not on the ballot, having made South Carolina the first formal stop on the Democratic primary calendar. But New Hampshire is sticking to tradition and hosting its own Democratic primary anyway.
Here's what we're watching for on Tuesday:
Can Trump Be Stopped?
If Trump's rivals can't beat him in New Hampshire, they may not be able to stop him anywhere else.
Tuesday's election has essentially become a one-on-one fight between Trump and Haley, which is exactly what Trump's Republican critics have been clamoring for. Haley appears competitive and enjoys support among moderate voters and independents. She's also earned the backing of popular New Hampshire Gov. Chris Sununu.
Still, Trump remains the favorite.
FILE - An RV, that is parked outside Team Trump New Hampshire headquarters, is visited by supporters, January 20, 2024, in Manchester, NH.
Sensing a knock-out blow, the former president has called in his growing army of prominent supporters in recent days to help demonstrate his strength. South Carolina Senator Tim Scott, Trump's former opponent, endorsed Trump at a New Hampshire rally over the weekend. New York Rep. Elise Stefanik and Ohio Sen. J.D. Vance stumped for Trump on Saturday before an appearance from South Carolina Gov. Henry McMaster.
A significant number of New Hampshire Republicans insist they will never support Trump. And without a competitive Democratic primary in the way, many left-leaning unaffiliated voters could decide to support Haley. But that doesn't change the fact that Republican primary elections are typically decided by Republicans, and Trump's grip on the base appears stronger than ever.
Still, New Hampshire loves a comeback story (just ask Bill Clinton), so we wouldn’t rule anything out.
It's All About Turnout
More than any issue or shortcoming, Trump's fate may be tied most to who actually shows up to vote on Tuesday.
Iowa saw one of its lowest turnouts in recent history in last week's caucuses. Low turnout elections typically favor the candidate with the strongest support among the party's base. And in 2024, that's Trump.
But Haley's team has been trying to expand the New Hampshire electorate by appealing to less-ideological moderate Republicans and left-leaning independents.
New Hampshire law allows unaffiliated voters to participate in either party's nomination contest. Democrats are not allowed to vote in the GOP primary, although voters had an opportunity to change their registration back in October.
FILE - A man passes a Trump bus parked outside Trump New Hampshire headquarters
Haley needs a large turnout to have a chance on Tuesday. And that's exactly what state officials are expecting.
New Hampshire Secretary of State David M. Scanlan predicted that 322,000 voters would participate in the Republican primary, which would be a record high. On the Democratic side, he's expecting just 88,000 given that there's virtually no competition.
To defeat Trump, Haley probably needs more than a record-high turnout overall — she needs to bring out unaffiliated voters in record numbers, too. Trump's team is skeptical. And history is not on her side.
How Much Does Electibility Really Matter?
Publicly and privately, Democratic leaders have repeatedly acknowledged that they fear Haley much more than Trump in a prospective general election matchup against Biden. We're about to find out whether Republican primary voters agree.
Haley has spent months telling voters that, without Trump's chaos and political baggage, she would be better positioned to defeat Biden in November. That argument didn't help her much in Iowa, where she finished just behind DeSantis.
FILE - Republican presidential candidate former UN Ambassador Nikki Haley (L) greets New Hampshire Governor Chris Sununu during a campaign event in Manchester, New Hampshire, on January 19, 2024.
She's betting that voters in swing-state New Hampshire will place more value on her longer-term political appeal. Sununu, New Hampshire's popular GOP governor, has been at Haley's side for weeks reminding voters of Trump’s dismal record in national elections ever since he entered the White House.
It's unclear if the message has resonated.
If it doesn't, it'll be because Trump has effectively convinced Republican voters that he — not Haley — is the most electable general election candidate. That's a risky bet, given his extraordinary legal problems, the stunning attack he inspired on the U.S. Capitol and his demonstrated record of alienating suburban voters in successive elections.
Biden's unpopularity is no doubt muddying the issue.
Still, New Hampshire voters have an opportunity to cast a strategic vote Tuesday based on the one issue that seems to matter more than all else in today's politics: the ability to beat the other side.
A Presidential Embarrassment?
It may not be the headline, but New Hampshire Democrats are voting for their presidential nominee on Tuesday as well. And as much as Biden's team wants you to think they don't care about the outcome, they're paying attention.
Biden won't be on New Hampshire ballot, of course.
FILE - Boston Mayor Michelle Wu joins supporters demonstrating at a Joe Biden Write-In Rally in Manchester, New Hampshire, on January 20, 2024.
He's avoiding New Hampshire altogether after pushing the Democratic National Committee to break tradition and award the nation's opening primary to South Carolina, a much more diverse state that's set to vote on Feb. 3. Furious about Biden's decision, the “Live Free or Die” state ignored the president's wishes and will host its own unsanctioned Democratic primary anyway.
There are several lesser known Democrats on the ballot, including Rep. Dean Phillips, D-Minn., and progressive activist Maryanne Williamson. Eager to demonstrate Biden's strength despite his absence, the president's allies in the state have been encouraging voters to write in Biden's name.
The outcome will have no bearing on the number of delegates needed to secure the Democratic nomination. But an underwhelming finish, even in a write-in campaign, would represent an unwanted embarrassment as Biden tries to improve his political standing heading into the fall campaign.